Ancien Manège

This fictional visual identity brief for the Ancien Manège draws direct inspiration from the venue's iconic architecture, with its geometric shapes and rich colours. The colour palette consists of soft, warm tones that echo the interior façades and atmosphere of the Ancien Manège. The typographic system, both structured and expressive, echoes the idea of modularity and architectural repetition, creating a strong graphic interplay around the letters that evokes the solidity and rhythm of the building, asserting a contemporary and modern visual universe while respecting the historical heritage of the site.